Course objective:
To understand in detail how Google Analytics works in order to install and use it. This course may be used to obtain Google Analytics certification.
Target audience:
This course is aimed at those who would like to improve their Google Analytics know-how. Once completed, it will provide you with the knowledge needed to obtain Google Analytics certification.
Description:
In order to improve results, you must first be able to measure them. Google Analytics is a very effective tool to adequately measure your website performance and better understand your website usage. You may use this information to optimize your website.
This course covers two parts.
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Google Analytics Implementation :
- Reminder: How cookies work
- Customized dimension
- Customized metrics
- Filter Configurations
- Cross-domain visitor tracking and monitoring
- Enhanced ecommerce monitoring
- Google Ads integration and audience remarketing
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Google Analytics advance use
- Advanced segments usage
- API for data extraction
- Dashboard: Google Data Studio introduction
- Conversion attribution