Objective:
To save time producing reports by using dashboards. Once this interactive course is completed, you will be able to create your own dashboards using Google Data Studio.
Target audience:
This course is aimed at those who would like to save time by using a dashboard instead of analyzing several sources of different information.
Description:
When the time comes to measure an online business’s performance, we can become overloaded by a very large amount of information.
Within the framework of this course, you will create a dashboard that includes information originating from a website, social media, and digital advertisements.
You will create dashboards with information originating from:
- Google Analytics
- Google Ads
- Google Search Console
- Google Sheet
- Facebook – Page Statistics
- Facebook – Advertisement Statistics
In order to be effective, a dashboard needs to include key performance indicators (KPI) that characterize your business. Good KPI usage will allow you to quickly know how healthy your online presence is.
Here are some dashboard examples you will build:
- Summary of your online presence
- Digital advertisement – Google Ads et Facebook
- YouTube channel
- SEO performance
- Newsletter performance
- Sales