Objective:
Understanding how search engines work in order to optimize your website pages.
Target audience:
This course is aimed at those who would like to optimize their website in order to improve search engine ranking results.
Description:
Most people start their shopping with a web search. Being present online among the first search results generates traffic volume to your website. In fact, if your website does not appear on the first page result, it’s as if it doesn’t exist.
Search Engine Optimization (SEO) is often viewed like rocket science—complex and difficult to understand. Once you complete this course, SEO will become second nature.
This course covers two parts.
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How search engines work
- Website crawling
- Indexation
- Search algorithm
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Web page optimization – SEO
- The right web page structure
- Important content
- Optimization Tools
- Examples