{"id":673,"date":"2017-10-25T15:20:07","date_gmt":"2017-10-25T15:20:07","guid":{"rendered":"http:\/\/dev.ursa.marketing\/strategie-numerique\/planifier-votre-strategie-numerique\/"},"modified":"2018-08-02T20:33:04","modified_gmt":"2018-08-02T20:33:04","slug":"plan-you-digital-strategy","status":"publish","type":"page","link":"https:\/\/dev.ursa.marketing\/en\/digital-strategy\/plan-you-digital-strategy\/","title":{"rendered":"Plan your digital strategy"},"content":{"rendered":"

Understanding your clientele<\/h2>\n

To develop a good digital strategy, it is important to really understand your clientele. Who are your customers and the people you wish to reach? What are their habits? What are their concerns? How can you help them?<\/p>\n

Your digital strategy should make it possible to work alongside potential customers in their decision-making process. Better knowledge of their concerns helps determine the best content and tools to implement.<\/p>\n
\n

\n
\n

Communication channel<\/h2>\n

The\u00a0right<\/strong>\u00a0message in the\u00a0right<\/strong>\u00a0place to the\u00a0right<\/strong>\u00a0person is key to digital marketing. Your message should be adapted to different communication channels, and the context in which your message is received needs to be taken into consideration. Your customer does not have the same expectations when performing a Google search as they do when conducting a Facebook timeline scroll.<\/p>\n
\n

\n
\n

Performance measurement and conversion<\/h2>\n

Before investing anything in a digital advertisement campaign, it is imperative to define what you consider your indicators of success. By using appropriate and preset key performance indicators all along your customer\u2019s process, you will be able to determine your conversion rate and, consequently, your ROI.<\/p>\n
\n

\n
\n

Digitial Marketing Tactics<\/h2>\n

Several digital marketing tactics must often be combined to achieve maximum success. Below are some tactic examples that we can implement for your enterprise:<\/p>\n