{"id":685,"date":"2017-10-25T15:13:49","date_gmt":"2017-10-25T15:13:49","guid":{"rendered":"http:\/\/dev.ursa.marketing\/tactique\/formation\/formation-google-analytics\/"},"modified":"2018-08-02T20:52:16","modified_gmt":"2018-08-02T20:52:16","slug":"training-google-analytics-beginner","status":"publish","type":"page","link":"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/training-google-analytics-beginner\/","title":{"rendered":"Google Analytics Training \u2013 Beginner"},"content":{"rendered":"<p><strong>Course objective:<\/strong><br \/>\nUnderstand how Google Analytics works in order to be able to interpret its results.<\/p>\n<p><strong>Target audience:<\/strong><\/p>\n<p>This course is aimed at those who would like to measure their website performance in order to optimize efficiency. Beginners are welcome!<\/p>\n<p><strong>Description:<br \/>\n<\/strong>In order to improve results, your first need to be able to measure them. Google Analytics is a very effective tool to measure your website performance properly. This Google tool allows you to better understand your website usage. You may use this information to <strong>optimize your website<\/strong>.<\/p>\n<p>This course covers two parts.<\/p>\n<br \/>\n<ol>\n<li>\n<h2>How Google Analytics works :<\/h2>\n<ul>\n<li><em>javascript snippet<\/em>\u00a0Google Analytics<\/li>\n<li>Data collection<\/li>\n<li>How cookies work<\/li>\n<\/ul>\n<\/li>\n<li>\n<h2>How to use Google Analytics<\/h2>\n<ul>\n<li>Understand how to navigate through the user interface<\/li>\n<li>Know the most important key performance indicators<\/li>\n<li>Compare results<\/li>\n<li>Partition results<\/li>\n<li>Conversion\u00a0and objective setup<\/li>\n<li>Demonstration<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>This course is geared to those who would like to\u00a0<strong>understand and interpret a Google Analytics report<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Course objective: Understand how Google Analytics works in order to be able to interpret its results. Target audience: This course &hellip; <br \/><a href=\"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/training-google-analytics-beginner\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":680,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Training \u2013 Beginner - Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Ursa Marketing offers Google Analytics training for beginner. This course explains how Google Analytics works and trains you on how to use it. You will become familiar amongst other things, with the most useful key performance indicators and will be able to compare and partition the results.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Training \u2013 Beginner - Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"Ursa Marketing offers Google Analytics training for beginner. This course explains how Google Analytics works and trains you on how to use it. You will become familiar amongst other things, with the most useful key performance indicators and will be able to compare and partition the results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/training-google-analytics-beginner\/\" \/>\n<meta property=\"og:site_name\" content=\"Ursa Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrsaNumerique\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-02T20:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.ursa.marketing\/wp-content\/uploads\/2018\/08\/URSA_fb_img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.ursa.marketing\/fr\/#organization\",\"name\":\"Ursa Marketing\",\"url\":\"https:\/\/dev.ursa.marketing\/fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/UrsaNumerique\/\",\"https:\/\/www.linkedin.com\/company\/ursa-marketing\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dev.ursa.marketing\/fr\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/dev.ursa.marketing\/wp-content\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"contentUrl\":\"https:\/\/dev.ursa.marketing\/wp-content\/uploads\/2018\/08\/URSA_fb_img.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Ursa Marketing\"},\"image\":{\"@id\":\"https:\/\/dev.ursa.marketing\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.ursa.marketing\/fr\/#website\",\"url\":\"https:\/\/dev.ursa.marketing\/fr\/\",\"name\":\"Ursa Marketing\",\"description\":\"Votre Guide vers la r\\u00e9ussite num\\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/dev.ursa.marketing\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.ursa.marketing\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/training-google-analytics-beginner\/#webpage\",\"url\":\"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/training-google-analytics-beginner\/\",\"name\":\"Google Analytics Training \\u2013 Beginner - Ursa Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/dev.ursa.marketing\/fr\/#website\"},\"datePublished\":\"2017-10-25T15:13:49+00:00\",\"dateModified\":\"2018-08-02T20:52:16+00:00\",\"description\":\"Ursa Marketing offers Google Analytics training for beginner. 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