{"id":705,"date":"2017-10-25T15:11:56","date_gmt":"2017-10-25T15:11:56","guid":{"rendered":"http:\/\/dev.ursa.marketing\/tactique\/formation\/formation-seo-comprendre-le-fonctionnement-de-google\/"},"modified":"2018-08-02T20:56:48","modified_gmt":"2018-08-02T20:56:48","slug":"seo-training","status":"publish","type":"page","link":"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/seo-training\/","title":{"rendered":"SEO Training &#8211; Understanding search engines"},"content":{"rendered":"<p><strong>Objective:<\/strong><br \/>\nUnderstanding how search engines work in order to optimize your website pages.<\/p>\n<p><strong>Target audience:<\/strong><br \/>\nThis course is aimed at those who would like to optimize their website in order to improve search engine ranking results.<\/p>\n<p><strong>Description:<\/strong><\/p>\n<p>Most people start their shopping with a web search. Being present online among the first search results generates traffic volume to your website. In fact, if your website does not appear on the first page result, it\u2019s as if it doesn\u2019t exist.<\/p>\n<p><strong>S<\/strong>earch\u00a0<strong>E<\/strong>ngine\u00a0<strong>O<\/strong>ptimization (SEO) is often viewed like rocket science\u2014complex and difficult to understand. Once you complete this course, SEO will become second nature.<\/p>\n<p>This course covers two parts.<\/p>\n<br \/>\n<ol>\n<li>\n<h2>How search engines work<\/h2>\n<ul>\n<li>Website crawling<\/li>\n<li>Indexation<\/li>\n<li>Search algorithm<\/li>\n<\/ul>\n<\/li>\n<li>\n<h2>Web page optimization &#8211; SEO<\/h2>\n<ul>\n<li>The right web page structure<\/li>\n<li>Important content<\/li>\n<li>Optimization Tools<\/li>\n<li>Examples<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Objective: Understanding how search engines work in order to optimize your website pages. Target audience: This course is aimed at &hellip; <br \/><a href=\"https:\/\/dev.ursa.marketing\/en\/tactics\/marketing-training\/seo-training\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":680,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Training - Understanding search engines - Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Ursa Marketing offers SEO (Search Engine Optimization) training You will learn how search engines work in order to optimize your presence visibility. This course is aimed to those with a website who wish to improve their ranking to be more visible\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Training - Understanding search engines - Ursa Marketing\" \/>\n<meta property=\"og:description\" content=\"Ursa Marketing offers SEO (Search Engine Optimization) training You will learn how search engines work in order to optimize your presence visibility. 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