{"id":26,"date":"2017-10-25T15:11:03","date_gmt":"2017-10-25T15:11:03","guid":{"rendered":"http:\/\/epic.domingue.ca\/?page_id=26"},"modified":"2019-04-26T17:54:33","modified_gmt":"2019-04-26T17:54:33","slug":"publicite-remarketing","status":"publish","type":"page","link":"https:\/\/dev.ursa.marketing\/fr\/tactique\/publicite-numerique\/publicite-remarketing\/","title":{"rendered":"Publicit\u00e9 remarketing"},"content":{"rendered":"

Qu’est-ce que le remarketing<\/h2>\n

Le remarketing<\/em> c’est lorsqu’un annonceur affiche une publicit\u00e9 \u00e0 un visiteur ayant d\u00e9montr\u00e9 de l’int\u00e9r\u00eat sur un contenu et qui revient sur son site web. Tr\u00e8s populaire dans les sites de commerce \u00e9lectronique, cette pratique est maintenant r\u00e9pandue dans plusieurs industries.<\/p>\n

Vous pouvez maintenant faire du remarketing<\/em> sur plusieurs plateformes et sur diff\u00e9rents canaux de publicit\u00e9. Par exemple, vous pouvez cibler les profils Facebook des gens qui aurait d\u00e9j\u00e0 visit\u00e9 votre site web.
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Campagne publicit\u00e9 Remarketing<\/em><\/h2>\n

Les possibilit\u00e9s de campagne offertes par le remarketing sont immenses. Ce concept gagne en popularit\u00e9 parce qu’il donne g\u00e9n\u00e9ralement de tr\u00e8s bons r\u00e9sultats.<\/p>\n

Sur Facebook, le remarketing<\/em> peut devenir un crit\u00e8re additionnel pour votre ciblage publicitaire. Vous pouvez ainsi combiner les crit\u00e8res de ciblage pour joindre une audience pr\u00e9cise parmi les visiteurs de votre site web.<\/p>\n

Dans le r\u00e9seau d’affichage de Google (display network<\/em>), le remarketing<\/em> permet d\u2019afficher votre message dans les espaces publicitaires disponibles. La publicit\u00e9 Google permet de joindre 90% des internautes gr\u00e2ce \u00e0 son r\u00e9seau de plus de 2 millions de sites web.<\/p>\n

Contactez-nous<\/a> pour que notre \u00e9quipe puisse d\u00e9ployer du remarketing<\/em> pour votre prochaine campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu’est-ce que le remarketing Le remarketing c’est lorsqu’un annonceur affiche une publicit\u00e9 \u00e0 un visiteur ayant d\u00e9montr\u00e9 de l’int\u00e9r\u00eat sur …
Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-service-first.php","meta":[],"yoast_head":"\nPublicit\u00e9 remarketing - Ursa Marketing<\/title>\n<meta name=\"description\" content=\"Le remarketing est une tactique de marketing num\u00e9rique qui permet d'afficher une publicit\u00e9 \u00e0 une audience qui a d\u00e9j\u00e0 visit\u00e9 votre site web. D'abord tr\u00e8s r\u00e9pandue en commerce \u00e9lectronique, cette tactique de publicit\u00e9 num\u00e9rique permet souvent d'obtenir rapidement de tr\u00e8s bons r\u00e9sultats. 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